8th PROFESSIONAL SEMINAR FOR CHURCH COMMUNICATION OFFICES
MONDAY, APRIL 16, 2012
8:45 Welcome
9:30 Rector's welcome
Msgr. Luis Romera
Pontifical University of the Holy Cross
Conference Introduction
Moderator: H.E. Most Rev. Msgr. Claudio Maria Celli, President of the Pontifical Council for Social Communications
9:45 Between Story and Reality: Reflections for the Church Communications Office [PDF it]
Armando Fumagalli, Professor of Semiotics, Catholic University of the Sacred Heart (Italy)
10:15 Case Study 1 - Communicating the Humanitarian Activity of the Church
The Case of "Where God weeps"
Mark Riedemann, Director of CRTN (Germany) [pp PDF en]
The "Ask Them Yourself" Campaign
Msgr. Domenico Pompili, Director of the National Office for Social Communication, Italian Episcopal Conference (Italy) [PDF it] [pp PDF en]
Matteo Calabresi, Head of Services, promotion of economic support in the Italian Catholic Church (Italy)
11.30 Break
12:00 The Church on Screen: Offering Faces and Testimonies [PDF sp]
Jorge Milán, Pontifical University of the Holy Cross
15:00 – 17.00 Presentation of Papers (see papers section: open to all participants)
TOPIC I: Strategies for Improving the Impact of Church Websites
TOPIC II: Faces and stories as a response to controversy
TOPIC III: Experiences of media training useful for Christian voices
17:15 Journalist Panel
The Strength of Personal Stories in Television Communications
Coordinated by Ioana Adriana Azamfirei, Aarhus Universyty (Danimarca)
Patricia Thomas, Associated Press Television News (USA)
Marina Ricci, TG5 (Italy)
Javier Martinez-Brocal Ogayar, TV Azteca and RomeReports (Mexico, Italy)
Mary Shovlain, Lucem Communications (USA)
TUESDAY, APRIL 17, 2012
Moderator: Norberto González Gaitano, Vicerector of Communications
Pontifical University of the Holy Cross
9:00 Communication within Ecclesial Institutions: Making Decisions and Explaining their Motives
H.E. Most Rev. Msgr. Juan Ignacio Arrieta, Secretary of the Pontifical Council for Legislative Texts [PDF it]
9:45 Practical Session: Audio-visual language in the institutional communication of the Church
What the radio expects from a communications office
Stephan Gajdosik, President of the Catholic Radio Association (USA)
Human stories that are effective on screen
Marcus Vetter, Filmmaker (Germany)
11:45 Case Study 2 - A Tale of Many Voices
The Case of Catholic Voices
Jack Valero, Catholic Voices (United Kingdom)
The Case of the "Trust" Campaign
Fabrizio Paschina, Advertising and the Web, Banca Intesa San Paolo (Italy) [pp PDF it]
11:40 Break
12:00 The Church, a Source of News for the Media? The Vatican Insider Project [PDF en]
Mario Calabresi, Director of "La Stampa" (Italy)
Andrea Tornielli, Journalist of "La Stampa" (Italy)
15:00 – 17.00 Presentation of Papers (Open to participants: See Call for Papers)
TOPIC IV: Stories, Church Institutions, and Social Media
TOPIC V: The Year of Faith and Testimony: Ideas and Communications Projects
17:00 Personal relationships in instituzional communications
Markus Kurz, Director "mk Consulting" (Germany)
17:40 Panel headed representatives of the Local Dioceses
Telling the Church's Story with Faces and Images
Coordinator: Ivan Maffeis, Assistant Director of the National Office for Social Communications of the Italian Episcopal Conference (Italy)
Michael Prüller, Director of Communications, Archdiocese of Vienna (Austria)
Monika Vyvodova, Director of Communications, Episcopal Conference of the Czech Republic
Pier Durieux, Director of Communications, Archdiocese of Lyons (France)
Giuseppe Grazia, Director of Communications, Diocese of Chur (Switzerland)
WEDNESDAY, APRIL 18, 2012
9:00 Audience with the Holy Father, Benedict XVI
Visit to the Vatican Press Office guided by P. Federico Lombardi, Spokesman for the Holy See
15:00 Video Presentation: “Ten Questions to a Priest”
Juan Martín Ezratty, Director of Digito Identidad Visual (Argentine)
15:45 Practical Session: Social Media Manager: a New Profession
Gustavo Entrala, Founder and Chief Executive of 101 (Spain) [pp PDF es]
16:30 The Face, Person, and Story of the Pope: Keynotes for Understanding the Last Trip to Germany
Matthias Matussek, Der Spiegel (Germany)
17:15 Break
17:30 Communication and Justice: When Legal Cases Become News
His Eminence, Card. Raymond Burke, Prefect of the Supreme Tribunal of the Apostolic Signatura
18:30 End of the Event
Update 4/10/2012