KEYNOTE ADDRESSES


Thursday, April 27

8:45 - 9:15 Registration

9:15 - 9:30 Welcome

9:30 - 10:00 Key principles for managing Church communications offices
                   Prof. Juan Manuel Mora

                   Professor of communication and management. Pontifical University of the Holy Cross

10:15 - 10:45 Notes on entrepreneurship: A pro-active approach to management
                     Prof. Julia Prats

                     Director of the Department of Entrepreneurship. IESE Business School

10:45 - 11:15 Coffee break

11:15 - 12:30 Case studies I

Evaluating communications programs

12:30 -13:00 Discussion

Moderator: Ms. Leticia Soberón, Pontifical Council for Social Communications

15:15 - 17:15 Papers I

17:15 – 18.45 Panel I: Seizing the initiative. Experiences of Church communicators of Diocesis and Episcopal conferences

Moderator: Mr. Jesús Colina, Director of Zenit News Agency

19:30 Concert "Primavera Musicale Barocca 2006. Cantate Sacre del Barocco Napoletano, Musica Antica Latina & Gabriella Martellacci".

 

Friday, April 28

9:00 - 9:30 Presenting the Magisterium in a mass-media world
                 Bishop Angelo Amato, S.D.B.
                 Secretary of the Congregation for the Doctrine of the Faith

10:15- 10:45 What makes news? Framing, News Values and the Catholic Church
                 Prof. Diego Contreras
                 Professor of media analysis. Pontifical University of the Holy Cross

10:45 - 11:15 Coffee break

11:15 – 13:00 Case studies II: Is the Church Relevant in Today's Debates?

Moderator: Ms. Cindy Wooden
Catholic News Service

15:15 - 17:15 Papers II

17:15 – 18.45 Panel II: Is it possible to communicate the essentials of the Faith? Getting beyond the surface in news coverage of religion

Moderator: Prof. Norberto González Gaitano
Dean of the School of Church Communications.
Pontifical University of the Holy Cross

 

Saturday, April 29

9:00              Mass in honor of Saint Catherine of Sienna, celebrating the 10 th anniversary of the founding of the Faculty of Communications. Basilica of Santa Maria Sopra Minerva

                    Celebrated by Archbishoph John P. Foley
                    President of the Pontifical Council for Social Commucations

10:00 - 11:30 Practical session: Rules of the Road for Church Spokespersons
                    Mr. Barry McLoughlin
                    Ms. Laura Peck
                    McLoughlin Media, Canada

12:00 From John Paul II to Benedict XVI: Lessons from the events of April 2005 a year later
                      Dr. Joaquín Navarro-Valls
                      Director of the Press Office of the Holy See

13:00 Refreshments