KEYNOTE ADDRESSES

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Thursday, April 27

8:45 - 9:15 Registration

9:15 - 9:30 Welcome

9:30 - 10:00 Key principles for managing Church communications offices
                   Prof. Juan Manuel Mora
                   Professor of communication and management. Pontifical University of the Holy Cross

10:15 - 10:45 Notes on entrepreneurship: A pro-active approach to management
                     Prof. Julia Prats
                     Director of the Department of Entrepreneurship. IESE Business School

10:45 - 11:15 Coffee break

11:15 - 12:30 Case studies I

Evaluating communications programs

• The Church in Italy and the 2005 referendum on in-vitro fertilization
  Msgr. Claudio Giuliodori
  Communications Director, Italian Episcopal Conference
  
  
• The Church in the United States after the crisis
  Msgr. Francis J. Maniscalco
  Director of Communications for the United States Conference of Catholic Bishops

12:30 -13:00 Discussion

Moderator: Ms. Leticia Soberón, Pontifical Council for Social Communications

15:15 - 17:15 Papers I

17:15 – 18.45 Panel I: Seizing the initiative. Experiences of Church communicators of Diocesis and Episcopal conferences

Moderator: Mr. Jesús Colina, Director of Zenit News Agency

• Ms. Maria Hasselgren, press officer, Diocese of Stockholm
• Prof. Victor Khroul, press officer, Russian Bishops' Conference
• Mr. Jan-Willem Wits, spokesperson, Dutch Conference of Catholic Bishops

19:30 Concert "Primavera Musicale Barocca 2006. Cantate Sacre del Barocco Napoletano, Musica Antica Latina & Gabriella Martellacci".

 

Friday, April 28

9:00 - 9:30 Presenting the Magisterium in a mass-media world
                 Bishop Angelo Amato, S.D.B.
                 Secretary of the Congregation for the Doctrine of the Faith

10:15- 10:45 What makes news? Framing, News Values and the Catholic Church
                 Prof. Diego Contreras
                 Professor of media analysis. Pontifical University of the Holy Cross

10:45 - 11:15 Coffee break

11:15 – 13:00 Case studies II: Is the Church Relevant in Today's Debates?

Moderator: Ms. Cindy Wooden
Catholic News Service

• When to speak and when to stay silent: responding to news in a post-Christian environment
  Dr. Austen Ivereigh
  Director for Public Affairs of the Archbishop of Westminster (London)
  
• The Media's Agenda and the Church's Agenda: a Journalistic Perspective
  Mr. Marco Tosatti
  Vatican correspondent of La Stampa

15:15 - 17:15 Papers II

17:15 – 18.45 Panel II: Is it possible to communicate the essentials of the Faith? Getting beyond the surface in news coverage of religion

Moderator: Prof. Norberto González Gaitano
Dean of the School of Church Communications. Pontifical University of the Holy Cross

• Religion coverage in the secular media
  Ms. Maria Grazia Murru
  Ms. Patricia Thomas
  Vatican correspondents of Associated Press Television News
  
• Religion coverage in the Catholic media
  Mr. Dino Boffo
  Managing Director of Avvenire

Saturday, April 29

9:00              Mass in honor of Saint Catherine of Sienna, celebrating the 10 th anniversary of the founding of the Faculty of Communications. Basilica of Santa Maria Sopra Minerva

                    Celebrated by Archbishoph John P. Foley
                    President of the Pontifical Council for Social Commucations

10:00 - 11:30 Practical session: Rules of the Road for Church Spokespersons
                    Mr. Barry McLoughlin
                    Ms. Laura Peck
                    McLoughlin Media, Canada

12:00 From John Paul II to Benedict XVI: Lessons from the events of April 2005 a year later
                      Dr. Joaquín Navarro-Valls
                      Director of the Press Office of the Holy See

13:00 Refreshments