Thursday, April 27
8:45 - 9:15 Registration
9:15 - 9:30 Welcome
9:30 - 10:00 Key principles
for managing Church communications offices 
Prof. Juan Manuel Mora
Professor
of communication and management. Pontifical University of the Holy
Cross
10:15 - 10:45 Notes on entrepreneurship:
A pro-active approach to management
Prof. Julia Prats
Director
of the Department of Entrepreneurship. IESE Business School
10:45 - 11:15 Coffee break
11:15 - 12:30 Case studies I
Evaluating communications programs
- The Church in Italy and the 2005
referendum on in-vitro fertilization
Msgr. Claudio Giuliodori
Communications Director,
Italian Episcopal Conference
- The Church in the United States
after the crisis
Msgr. Francis J. Maniscalco
Director of Communications for the United States Conference
of Catholic Bishops
12:30 -13:00 Discussion
Moderator: Ms.
Leticia Soberón,
Pontifical Council for Social Communications
15:15 - 17:15 Papers I
17:15 – 18.45 Panel I:
Seizing the initiative. Experiences of Church communicators of Diocesis
and Episcopal conferences
Moderator: Mr.
Jesús
Colina,
Director of Zenit News Agency
19:30 Concert "Primavera Musicale Barocca 2006. Cantate Sacre del Barocco Napoletano, Musica Antica Latina & Gabriella Martellacci". Program in .pdf.
Friday, April 28
9:00 - 9:30 Presenting the
Magisterium in a mass-media world
Bishop
Angelo Amato, S.D.B.
Secretary of the Congregation for the
Doctrine of the Faith
10:15- 10:45 What makes news?
Framing, News Values and the Catholic Church
Prof. Diego Contreras
Professor
of media analysis. Pontifical University of the Holy Cross
10:45 - 11:15 Coffee break
11:15 – 13:00 Case studies II: Is the Church Relevant
in Today's Debates?
Moderator: Ms. Cindy Wooden
Catholic News Service
- When to speak and when
to stay silent: responding to news in a post-Christian environment
Dr. Austen Ivereigh
Director for Public Affairs
of the Archbishop of Westminster (London)
- The Media's Agenda and the Church's
Agenda: a Journalistic Perspective
Mr. Marco Tosatti
Vatican correspondent
of La Stampa
15:15 - 17:15 Papers II
17:15 – 18.45 Panel II: Is
it possible to communicate the essentials of the Faith? Getting
beyond the surface in news coverage of religion
Moderator: Prof. Norberto
González Gaitano 
Dean of the School of Church Communications. Pontifical
University of the Holy Cross
Saturday, April 29
9:00
Mass in
honor of Saint Catherine of Sienna, celebrating the 10 th anniversary
of the founding of the Faculty of Communications. Basilica of Santa Maria Sopra Minerva
Celebrated
by Archbishoph John P. Foley
President
of the Pontifical Council for Social Commucations
10:00 - 11:30 Practical session: Rules of
the Road for Church Spokespersons
Mr.
Barry McLoughlin
Ms.
Laura Peck
McLoughlin
Media, Canada
12:00 From John Paul II to
Benedict XVI: Lessons from the events of April 2005 a year later
Dr. Joaquín Navarro-Valls
Director of the Press Office of the Holy See
13:00 Refreshments
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